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2013•International Journal of Electronic BusinessRequires access

User integration in social media: an empirical analysis

Bernd W. Wirtz, Philipp Nitzsche, Sebastian Ullrich

Open publisher page 27 citations

Abstract

The integration of user into the value generation or innovation process has been established as a success factor in many industries. The internet and especially the recent developments with regard to social media have opened new possibilities for companies and users alike, owing to more direct and user induced participation. This paper introduces a user integration concept for social media and identifies relevant factors associated to social media that finally support an integration of the user.

About this research paper

What this paper is about

The integration of user into the value generation or innovation process has been established as a success factor in many industries. The internet and especially the recent developments with regard to social media have opened new possibilities for companies and users alike, owing to more direct and user induced participation. This paper introduces a user integration concept for social media and identifies relevant factors associated to social media that finally support an integration of the user.

Why it matters

OpenAlex reports 27 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

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Method / approach

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Available abstract

The integration of user into the value generation or innovation process has been established as a success factor in many industries. The internet and especially the recent developments with regard to social media have opened new possibilities for companies and users alike, owing to more direct and user induced participation. This paper introduces a user integration concept for social media and identifies relevant factors associated to social media that finally support an integration of the user.

Key concepts: Social media, Computer science, Process (computing), The Internet, World Wide Web, Social integration, Business, Knowledge management

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