The cultural destination experience audit applied to the tourist-historic city.
Wil Munsters
Abstract
Wil Munsters
Abstract
This study evaluates the tourist experience in cultural destinations. Being the most complex and interesting case of a cultural tourist destination, the tourist-historic city has been chosen as a case study. Not only the material core product of tourist-historic cities, consisting of monuments, ancient street patterns, museums and cultural events, but also the immaterial attraction elements, of which hospitality is often one of the most important.
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This study evaluates the tourist experience in cultural destinations. Being the most complex and interesting case of a cultural tourist destination, the tourist-historic city has been chosen as a case study. Not only the material core product of tourist-historic cities, consisting of monuments, ancient street patterns, museums and cultural events, but also the immaterial attraction elements, of which hospitality is often one of the most important.
Key concepts: Tourism, Tourist attraction, Hospitality, Tourist destinations, Advertising, Product (mathematics), Audit, Destinations