The survival of an online retailer depends on the selection of third party logistics service provider: Thai online case study

This research explores the results of selecting a third party logistics service provider to carry out deliveries for online retailers in Thailand. A reliable third party logistics service provider have consistently been shown to increase the potential of online retailers, however if the chosen third party logistics service provider cannot perform the give tasks correctly, then it will damage the reputation of the retailers. Online retailers are often inexperienced in performing worldwide delivery, thus the success of their operations lies upon the selected third party logistics service provider. The finding of this research suggests that the use of third party logistics service providers can affect E-retailers in both positive and negative ways. The finding indicates that reliable third party logistics service providers can enhance international delivery for online retailers. However this research examines only one retailer in Thailand, and thus does not represent all possible scenarios. To draw strict conclusions, the results of this finding will require further research, with more samples and different regions.