Dove Valentine’s Day Tweeting
Katarina Radović
Abstract
Katarina Radović
Abstract
This week London’s Victoria Station is hosting Dove’s interactive billboard as part of the Dove Real Beauty campaign. It features a JCDecaux large-format transvision screen where Dove will be posting questions via Twitter. It will be available for the station visitors to check out until February 19th. All Twitter users are invited to respond using the #DOVELOVE hashtag, Dove Facebook page,…
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This week London’s Victoria Station is hosting Dove’s interactive billboard as part of the Dove Real Beauty campaign. It features a JCDecaux large-format transvision screen where Dove will be posting questions via Twitter. It will be available for the station visitors to check out until February 19th. All Twitter users are invited to respond using the #DOVELOVE hashtag, Dove Facebook page,…
Key concepts: Dove, Beauty, Advertising, Media studies, Art, World Wide Web, Computer science, Sociology