2012•Unpublished venueRequires access

Dove Valentine’s Day Tweeting

Katarina Radović

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Abstract

This week London’s Victoria Station is hosting Dove’s interactive billboard as part of the Dove Real Beauty campaign. It features a JCDecaux large-format transvision screen where Dove will be posting questions via Twitter. It will be available for the station visitors to check out until February 19th. All Twitter users are invited to respond using the #DOVELOVE hashtag, Dove Facebook page,…

About this research paper

What this paper is about

This week London’s Victoria Station is hosting Dove’s interactive billboard as part of the Dove Real Beauty campaign. It features a JCDecaux large-format transvision screen where Dove will be posting questions via Twitter. It will be available for the station visitors to check out until February 19th. All Twitter users are invited to respond using the #DOVELOVE hashtag, Dove Facebook page,…

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Available abstract

This week London’s Victoria Station is hosting Dove’s interactive billboard as part of the Dove Real Beauty campaign. It features a JCDecaux large-format transvision screen where Dove will be posting questions via Twitter. It will be available for the station visitors to check out until February 19th. All Twitter users are invited to respond using the #DOVELOVE hashtag, Dove Facebook page,…

Key concepts: Dove, Beauty, Advertising, Media studies, Art, World Wide Web, Computer science, Sociology

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