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2010•Unpublished venueRequires access

Romanian universities swot analysis

Vasile N. Popa

Open publisher page 2 citations

Abstract

The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis has been a useful tool for sales, profitability and product development. This article proposes the application of the SWOT tool for auditing an university and its environment. It is the first stage of planning and helps education marketers to focus on key issues. The process of utilizing the SWOT approach requires an internal survey of strengths and weaknesses of the university and an external survey of threats and opportunities. SWOT analysis is a useful way of examining current university environmental conditions around educational programs offerings.

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What this paper is about

The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis has been a useful tool for sales, profitability and product development. This article proposes the application of the SWOT tool for auditing an university and its environment. It is the first stage of planning and helps education marketers to focus on key issues. The process of utilizing the SWOT approach requires an internal survey of strengths and weaknesses of the university and an external survey of threats and opportunities. SWOT analysis is a useful way of examining current university environmental conditions around educational programs offerings.

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OpenAlex reports 2 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis has been a useful tool for sales, profitability and product development. This article proposes the application of the SWOT tool for auditing an university and its environment. It is the first stage of planning and helps education marketers to focus on key issues. The process of utilizing the SWOT approach requires an internal survey of strengths and weaknesses of the university and an external survey of threats and opportunities. SWOT analysis is a useful way of examining current university environmental conditions around educational programs offerings.

Key concepts: SWOT analysis, Context analysis, Business, Profitability index, Audit, Strengths and weaknesses, Process management, Situation analysis

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