Consumer's Pro-environmental Behavior Relating to Clothing by the Style of Purchase Behavior

Or this research, it was investigated the differences in the pro-environmental behaviors in purchase, use and management, and disposal of clothing by socio-demographic characteristics and other variables. In addition, it was classified Korean consumers into several comsumer groups based on the different purchase behavior style, and then investigated the difference among these consumer groups in purchase, use and management, and disposal of clothing in light of the pro-environmental behavior. The following is the summary of the main results. First, consumers with high income and ha41g a lot of clothing were less likely to purchase used-clothing while consumers who were non-married and in low-income status were more likely to rent clothing. In additions, female, married consumers, and consumers with less-educated were more likely to manage their clothing frequently. Second, it was classified consumers into several groups based on the different purchase behavior style, these were rational purchasing, saving-money purchasing, regretting for their purchasing, and over-purchasing. Third, saving-money purchasing group showed a high expenditure rate in the purchase of used-clothing but a low rate in over-purchasing group. The frequency of management of clothing was the highest in the group of over-purchasing and the next in the group of saving-money purchasing. The group of over-purchasing were more likely to show irrational decision-making style, manage and disposal their clothing frequently, saving-money purchasing purchased used-clothing frequently, and the level of management of clothing were less in the group of regretting for their purchasing.