A Study on Operations Strategy and Competitiveness in the Korean Silk Industry
Sung-Eui Cho, Hag‐Soo Kim, Lee Jeong Sook
Abstract
Sung-Eui Cho, Hag‐Soo Kim, Lee Jeong Sook
Abstract
The Korean silk industry is facing challenges due to decreasing demand and intensified competition. To understand its current state and evaluate its competitiveness precisely, we have visited most of the leading silk firms in Jinju area. By questionnaire and in-depth interview, we investigated their operational problems. We found that most of the managers are understanding the necessity of the capabilities in design and material development, but they did not fully aware of the importance of operational flexibilities. Based on the results of the survey, suggestions that are necessary to restore the competitiveness of the Korean silk industry were proposed from industrial and corporate viewpoints.
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The Korean silk industry is facing challenges due to decreasing demand and intensified competition. To understand its current state and evaluate its competitiveness precisely, we have visited most of the leading silk firms in Jinju area. By questionnaire and in-depth interview, we investigated their operational problems. We found that most of the managers are understanding the necessity of the capabilities in design and material development, but they did not fully aware of the importance of operational flexibilities. Based on the results of the survey, suggestions that are necessary to restore the competitiveness of the Korean silk industry were proposed from industrial and corporate viewpoints.
Key concepts: Viewpoints, SILK, Competition (biology), Business, Industrial organization, Questionnaire, Marketing, Operations management