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Willingness to pay for GM food labelling in New Zealand.

William Kaye‐Blake, Kathryn Bicknell, Charles W. Lamb

Open publisher page 3 citations

Abstract

This paper examines the effect of the Australia New Zealand Food Authority (ANZFA) labelling requirements on consumer choice. The ANZFA rules require that food sold in supermarkets be labelled as containing GM ingredients if the food does contain GM ingredients. A significant support for the mandatory labelling to justify the ANZFA rules was observed. The cost of ANZFA labelling was estimated to be $12 million annually. Respondents indicated a willingness to pay of $285 million annually for labelling.

About this research paper

What this paper is about

This paper examines the effect of the Australia New Zealand Food Authority (ANZFA) labelling requirements on consumer choice. The ANZFA rules require that food sold in supermarkets be labelled as containing GM ingredients if the food does contain GM ingredients. A significant support for the mandatory labelling to justify the ANZFA rules was observed. The cost of ANZFA labelling was estimated to be $12 million annually. Respondents indicated a willingness to pay of $285 million annually for labelling.

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OpenAlex reports 3 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

This paper examines the effect of the Australia New Zealand Food Authority (ANZFA) labelling requirements on consumer choice. The ANZFA rules require that food sold in supermarkets be labelled as containing GM ingredients if the food does contain GM ingredients. A significant support for the mandatory labelling to justify the ANZFA rules was observed. The cost of ANZFA labelling was estimated to be $12 million annually. Respondents indicated a willingness to pay of $285 million annually for labelling.

Key concepts: Labelling, Willingness to pay, Food labelling, Food products, Business, Food labeling, Marketing, Economics

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