An Evaluation of UK and USA Online Banking and Web Sites
Andrew Storie, Jeff Thompson, Albert Bokma, Jill Bradnum
Abstract
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Andrew Storie, Jeff Thompson, Albert Bokma, Jill Bradnum
Abstract
Open-access reader
As the banking sectors attempts to transfer banking services online, the way they deal with customers merits closer inspection. Failings have become more apparent and well publicised and some online technological failures could indicate that most banks do not fully understand Internet technology or appear to have failed to see that Electronic Commerce transfers power to the customer. Recent literature and press coverage of online banking in the UK is examined along with strategies for online delivery of banking services. The rise in online bank usage is also reported with considerations of what the perceived future of banking online could be. An Internet Survey has been undertaken which investigates online Banking Services and the availability of financial products online in the UK and US. The results are reported and discussed and comparisons are made between UK and US online banking sector.
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As the banking sectors attempts to transfer banking services online, the way they deal with customers merits closer inspection. Failings have become more apparent and well publicised and some online technological failures could indicate that most banks do not fully understand Internet technology or appear to have failed to see that Electronic Commerce transfers power to the customer. Recent literature and press coverage of online banking in the UK is examined along with strategies for online delivery of banking services. The rise in online bank usage is also reported with considerations of what the perceived future of banking online could be. An Internet Survey has been undertaken which investigates online Banking Services and the availability of financial products online in the UK and US. The results are reported and discussed and comparisons are made between UK and US online banking sector.
Key concepts: Electronic banking, Business, The Internet, Retail banking, Financial services, Telephone banking, Banking industry, Marketing