Attitudes towards GM food in Colombia.

This paper makes an initial examination of consumer attitudes in Colombia toward GM food. It follows on from research previously conducted in the USA and Irish Republic. First, the methods are briefly described and some characteristics of the sample population are noted. Second, some general background attitudes of the Colombian consumer with respect to food safety, science and government regulation are reviewed. Third, levels and sources of consumer knowledge about GM food are presented. Fourth, attitudes towards GM foods, including likelihood of purchase, are analysed. Finally, the major implications of the study are reviewed and some areas for further research are noted.