Family Variables affecting Compulsive Buying Behavior on Fashion Products

Abstract The purpose of this study was to examine family factors affec ting compulsive buying behavior. Three hundred fifty-five female college students who had purchased fashion products through Internet shopping or TV home shopping particip ated in this study. For data analysis, descriptive statistics, correlation analysis, t- test, multiple regression, and reliability test. As the results, approximately 18% of respondents were reveale d as compulsive buyers. Compulsive consumption scores were correlated to higher previou s childhood consumption experience, family matters, parents' compulsive consumption ten dency, and reference group. Also, results of multiple regression revealed that previ ous childhood consumption experience, parents' compulsive consumption tendency, and refer ence group were significantly related to compulsive buying, Finally, there were significantly differences between compulsive buyers and non-compulsive buyers on previous childhood consumption experiences, parents' compulsive consumption tendency, and reference group. Based on these results, this study would provide significant im plications to academic scholars, consumer policy decision makers, and marketers. Key Words : compulsive buying(강박구매), family factors(가족요인), Internet shoppin g (인터넷쇼핑), TV home shopping(TV 홈쇼핑), fashion produ cts(패션제품)Corresponding author; Lee, Seung-Hee, Tel.+1-330-672-0171, Fax. +1-330-672-2085 E-mail: leesh792@gmail.com