2006•RIT Scholar Works (Rochester Institute of Technology)Requires access
Why do students seek enrollment into a bachelor's degree program in hospitality management?
Terrance R. Dinan
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Abstract
This study identifies underlying factors which influence students to enroll in a hospitality management bachelor's degree program. It is an important study for educational institutions from the standpoint of recruitment and for the purpose of assessing student aspirations. This study focuses exclusively on the question: "Why do students seek enrollment into a bachelor's degree program in hospitality management?"\nNew York City College of Technology, 300 Jay Street, Brooklyn, New York is the sole institution surveyed in this study.\nThe findings of this study indicate that students seek such enrollment because they have come to believe that hospitality industry jobs are not only exciting and interesting, but also expanding, thereby providing opportunity for their personal growth. Additionally, the students have concluded that a bachelor's degree will provide a better foundation upon which to build their careers than other means of career training.