Circulation, Population Factor into Social Media Use
Jack Rosenberry
Abstract
Jack Rosenberry
Abstract
Analysis of Facebook and Twitter activity of 38 U.S. daily newspapers found strong correlation between the news organizations' use of social media tools and the size of the community and circulation of the print edition. Larger papers were more effective in using social media.
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Analysis of Facebook and Twitter activity of 38 U.S. daily newspapers found strong correlation between the news organizations' use of social media tools and the size of the community and circulation of the print edition. Larger papers were more effective in using social media.
Key concepts: Circulation (fluid dynamics), Newspaper, Social media, Population, Advertising, Media studies, Political science, Sociology