2013Newspaper Research JournalRequires access

Circulation, Population Factor into Social Media Use

Jack Rosenberry

Open publisher page 0 citations

Abstract

Analysis of Facebook and Twitter activity of 38 U.S. daily newspapers found strong correlation between the news organizations' use of social media tools and the size of the community and circulation of the print edition. Larger papers were more effective in using social media.

About this research paper

What this paper is about

Analysis of Facebook and Twitter activity of 38 U.S. daily newspapers found strong correlation between the news organizations' use of social media tools and the size of the community and circulation of the print edition. Larger papers were more effective in using social media.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Analysis of Facebook and Twitter activity of 38 U.S. daily newspapers found strong correlation between the news organizations' use of social media tools and the size of the community and circulation of the print edition. Larger papers were more effective in using social media.

Key concepts: Circulation (fluid dynamics), Newspaper, Social media, Population, Advertising, Media studies, Political science, Sociology

Related papers

Back to paper searchBrowse research topicsOriginal source
Circulation, Population Factor into Social Media Use — Research Paper | ScholarLens