2013•科技信息Requires access
On Brand Naming Strategy
缪斯, 李正
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Abstract
A good brand can speak and it can express the spirit of a company or the product.Besides,it always related to the image,fame,value,credit and character of a company.Clearly speaking,brand naming is the first step of brand marketing.So much importance should be attached to it.In the article next,in terms of linguistics,author classified the formation of brand names into five ways and illustrated several famous brand to show brand naming strategy and the important relationship between company and a good brand name.