A Study on the Driver's Choice of Parking Location in Massive Trip Instigating Business Area - Focusing on Dongdaemoon Business Area

The aim of study is to estimate the parking choice individual behavior in massive Trip Instigating Business Area. This study was preformed using the Stated Preference because SP experiment is of greater variation in prices and time than Revealed preference. The SP experiment has three parking alternatives each described by four attributes(parking cost, expected fine, search time, egress time) The three alternatives are 'shopping center parking lot'. 'public parking lot', 'illegal parking', and the attribute values are divided into three levels. Date from the survey were then used to estimate a multidimensional legit model (MNL) of parking choice. but estimated model was discovered violations of the IIA assumption. Therefore this study used to estimate a nested legit model for parking choice because of solving violations of the IIA assumption. After parking choice model was established, the change effect of violations of policy was able to estimate by model's coefficients and elasticities of variables.