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MARKETING INTELLIGENT TRANSPORTATION SYSTEMS (ITS)

Janet Ricci

Abstract

The main objectives of this study were to discuss existing and planned Advanced Traffic Management Systems (ATMS) and Advanced Traveler Information Systems (ATIS) systems; explore the marketing techniques being employed by the implementing transportation agency; and from this research, develop specific recommendations for the future implementation of ATMS and ATIS systems.

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Available abstract

Key concepts: Intelligent transportation system, Advanced Traffic Management System, Information system, Agency (philosophy), Transport engineering, Management information systems, Business, Computer science