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2012•Airlines internationalRequires access

"It's important to keep the brands separate"

Graham Newton

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Abstract

Alan Joyce, CEO and Managing Director of the Qantas Group, says operating a major airline and a low-cost carrier makes life difficult for the competition. Interview by Graham Newton.

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What this paper is about

Alan Joyce, CEO and Managing Director of the Qantas Group, says operating a major airline and a low-cost carrier makes life difficult for the competition. Interview by Graham Newton.

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Available abstract

Alan Joyce, CEO and Managing Director of the Qantas Group, says operating a major airline and a low-cost carrier makes life difficult for the competition. Interview by Graham Newton.

Key concepts: Advertising, Business, Air travel, Marketing, Aviation, Subtitle, Aeronautics, Engineering

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