Use of the Commercial Korean Traditional Foods among College Students in Chungbuk Area

The purpose of this study was to investigate the awareness and preference for the commercial Korean traditional foods among college students in Chungbuk area. There was no significant difference between male and female strudents in frequency and occasion of utilization of the commercial Korean traditional foods. Grilled and pan fried foods were the most preferred items and most frequently used by both male and female students They disliked cooked rices and soups most. The major reason why they liked or dislike them was due to whether they were palatable or not. The flavor seemed to be the most important factor for consumer's preference and it should be improved to increase the consumption of the commercial Korean traditional foods.