Improvement of packaging as one of the key terms of the efficient economy development

This paper presents the analysis of the modern packaging technology in the United States, summarizing and featuring the important points and aspects that can be implemented in Russia. The paper emphasizes the important role of packaging in advertising, marketing, distribution and shipping of products, as well as its necessity in order to maintain the products and packaging integrity during shipment and distribution. The level of packaging identity in Russia is close or may be a little bit above zero; the paper gives the detailed analysis of current state of the Russian packaging industry, food distribution and the current trends in packaging improvement. The study provides the basic ideas on structuring logistics management in the US, which plays an important role in business process in the majority of the industrialized countries, giving specific examples and figures from the latest scientific sources.