Analysis of Factors Affecting Mode Choice Behavior by Stated Preference(SP) Data in Secondary Cities

As for the travel demand analysis of the past, forcasting has been conducted by the use of revealed preference(RP) informations about actual or observed choices made by individuals. Forcasting method using RP data needs implicit assumptions that there will be no remarkable changes in existing transport conditions. However in case of occuring the great changes in existing conditions or adding a new choice-set of hypothetical options, it is very difficult to predict future travel demand. Fortunately in recent years, especially in the mode choice analysis, it has been perceived that the importance of individual performance data using stated preference(SP) experiments as well as RP data. But the research reports has not been reported sufficiently from models estimated using SP data. Under this background, we analyze the factors affecting the mode choice behavior as a fundamental study against the modelling task with SP choice data. For this analysis, we assumed subway operations in the secondary cities where there are no subway lines until now, and set up a choice-set of hypothetical options based on Experimental Design Method.