Writing proposals : a rhetoric for managing change

Preface. 1. Introduction to Proposals. Why Do We Write Proposals? Rhetoric. The Proposal Genre. The Writing Process and four Rhetorical Elements. Comment on Research Proposals. Case Study: Elmdale 2. Identifying Problems and Opportunities. Two Basic Reasons for Writing Proposals. Unsolicited and solicited Proposals. Determining Stasis. Description of the RFP Interpretation Process. Defining the Problem or Opportunity. Applying Stasis Theory Questions. Case Study: What Is Elmdale Hill's Problem? 3. Purpose, Readers, Context. The Proposal-Writing Process. The Rhetorical Situation. International Readers and Contexts. The Rhetorical Situation at Earl Grey. Focusing a Writing Team with the Rhetorical Situation. Case Study: Defining the Rhetorical Situation. 4. Describing the Current Situation. Why Describe the Current Situation? Inventing the Situation Section. Arguing Logically. Inventing the Situation Section. Researching Logical Relationships. Mapping in Teams. Writing the Situation Section. Lisa Miller's Situation Section. Note on Situation Sections in Scientific Research Proposals. Case Study: Describing the Situation in Elmdale 5. Developing a Plan. The Importance of the Plan Section. Setting Goals. Setting Goals for the Earl Grey Project. Answering the Question. Mapping a Plan for the Earl Grey Proposal. Organizing the Plan Section. Answering the Why Questions. Writing the Plan Section. Comment on Research Methodologies. Case Study: Plan for Creating Unity. 6. Describing Qualifications. The Importance of Trust. Types of Qualifications Sections. What Makes You Different Makes You Attractive. Inventing the Content of the Qualifications Section. Writing the Qualifications Section. Creating a Persona. To Boilerplate or Not to Boilerplate. Case Study: Who Is Qualified for the Work? 7. Introductions, Costs, and Benefits. Framing The Body of the Proposal. Setting the Stage: The Purpose of an Introduction. Inventing the Introduction. Writing the Introduction. The Introduction to the Earl Grey Proposal. Costs and Benefits: Concluding the Proposal. Inventing and Writing the Conclusion. Concluding the Earl Grey Proposal. Case Study: Beginnings and Endings. 8. Developing Budgets. Budgets: The Bottom Line. Budget Basics. Budgeting in Teams. Inventing a Budget. Writing the Budget Rationale or Budget Section. The Budget for the Earl Grey Proposal. Case Study: Money Issues. 9. Writing With Style. Good Style Is a Choice, Not an Accident. What Is Style? Writing Plain Sentences. Writing Plain Paragraphs. Persuasive Style. Case Study: Revising for Clarity and Power. 10. Designing Proposals. How You Say Something... Readers Look at Proposals. Four Principles of Design. The Process of Designing a Proposal. Case Study: Creating a Look. 11. Using Graphics. The Need for Graphics. Guidelines for Using Graphics. Using Graphics to Display Information and Data. Case Study: Inventing Visuals. 12. Putting the Proposal Together. Seeing the Proposal as a Whole Document. Inventing Front Matter. Inventing Back Matter. Revising the Proposal. Case Study: Revising and Polishing. Example Proposal: A Proposal to Start a Merchants Association in Elmdale Hill. Example Proposal: Managing Office Growth: Proposal to Earl Grey Design from Insight Systems. References. Credits. Index.