If You Can't Beat 'Em, Copy 'Em
Paul Coleman
Abstract
Paul Coleman
Abstract
In December 2005, railroads in the United Kingdom announced fare increases for the coming year. Regulated fares went up by an average of 3.9% while unregulated fares rose by an average of 4.5%. Many passengers have complained about these fare increases, expressing the sentiment that it may be cheaper to travel by air than rail to some domestic destinations. This article explains some of the reasons for this fare increase, and recommends steps that railroads can take to minimize the negative impacts. It is recommended that railroads publicize the true differences in rail versus airline fares, emphasize the advantages of rail travel, and reconsider their fare structures.
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In December 2005, railroads in the United Kingdom announced fare increases for the coming year. Regulated fares went up by an average of 3.9% while unregulated fares rose by an average of 4.5%. Many passengers have complained about these fare increases, expressing the sentiment that it may be cheaper to travel by air than rail to some domestic destinations. This article explains some of the reasons for this fare increase, and recommends steps that railroads can take to minimize the negative impacts. It is recommended that railroads publicize the true differences in rail versus airline fares, emphasize the advantages of rail travel, and reconsider their fare structures.
Key concepts: Destinations, Business, Air travel, Transport engineering, Advertising, Finance, Aviation, Tourism