Product Design Now: Renderings

In a market flooded with iPhones, iPods, Palm Pilots, eReaders, Kindles, and an endless array of cell phones, cameras and personal computers, product designers are faced with the increasingly difficult challenge of designing merchandise that is not only functional and easy to use, but personalized and eye-catching. Product Design Now 2 showcases the best products designed in recent years - with a special focus on electronics and digital devices. This book shows all of the creative work that goes into the art of product design today, from sketches and handmade drawings to diagrams, computer renderings and high-tech digital imaging, offering readers a detailed look into the development of a product from its conception to the assembly line to store and window displays and product showcases. Featuring beautiful illustrations and photographs of innovative and cutting edge product designs and final products, this book is a perfect resource for students, professional designers and consumers, and the most thorough and up-to-date of its kind available.