COMMERCIAL SITE SELECTION AT INTERSTATE INTERCHANGES

SOME RULES OF THUMB HAVE BEEN GENERALIZED FROM CURRENT AND PAST RESEARCH FOR EVALUATING THE POTENTIAL ATTRACTIVENESS OF GIVEN INTERCHANGE AREAS TO DEVELOPERS OF HIGHWAY-ORIENTED BUSINESSES. DEVELOPMENT IS MOST LIKELY TO OCCUR AT A DIAMOND INTERCHANGE WHICH INTERSECTS EITHER A U. S. OR A BELTLINE HIGHWAY LOCATED IN OR NEAR AN URBAN AREA OF MORE THAN 25,000 PEOPLE WITH A MINIMUM AVERAGE DAILY TRAFFIC VOLUME OF 7,500 VEHICLES PASSING THE SITE. CRITERIA OF IMPORTANCE TO ALL BUSINESSES INCLUDE THE PRESENCE OF WATER AND SEWERAGE SYSTEMS AND THE GROWTH POTENTIAL OF THE SURROUNDING AREA. BASIC QUESTIONS REMAINING TO BE ANSWERED IN THIS AREA OF RESEARCH RELATE TO THE RELATIVE IMPACT OF FRONTAGE AND SERVICE ROADS AND LAND USE CONTROLS.