Marcia Macleod
Abstract
SUBTITLE: AIRLINES ARE INCREASINGLY AWARE OF THE NEED TO MAINTAIN PASSENGER LOYALTY, BUT FEW HAVE LOOKED HARD AT HOW TO USE THE DATA COLLECTED FROM COMPLAINTS TO MAKE THEM PAY.
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SUBTITLE: AIRLINES ARE INCREASINGLY AWARE OF THE NEED TO MAINTAIN PASSENGER LOYALTY, BUT FEW HAVE LOOKED HARD AT HOW TO USE THE DATA COLLECTED FROM COMPLAINTS TO MAKE THEM PAY.
Key concepts: Business, Subtitle, Advertising, Marketing, Computer science, Operating system