Graham Dunn
Abstract
Subtitle: After helping turn two loss-making Spanish carriers into a single profitable one, Alex Cruz must now keep Vueling on track as competition hots up again in Barcelona.
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Subtitle: After helping turn two loss-making Spanish carriers into a single profitable one, Alex Cruz must now keep Vueling on track as competition hots up again in Barcelona.
Key concepts: Business, Subtitle, Transport engineering, Aeronautics, Advertising, Marketing, Operations management, Engineering