Organizational Learning and Dynamic Capabilities

Abstract Two external dynamics have impacted on us within the last 12 or 18 months quite dramatically. We had two major customers, big customers that were both our competitors and in the space of 18 months they’ve practically stopped buying from us. One of them because they’ve got their own internal capacity for production so they’re doing that internally. The other main competitor has got associated with the other dynamic, which is cheap imports from Asia. So these customers have changed their strategy and they’re pretty well sourcing from Asia as quickly as they possibly could.