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WHY BUY KOREAN

Gerry Kobe, Norman Martin

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Abstract

8 ASUBTITLE: KOREAN AUTOMAKERS MOUNT AN ASSAULT ON THE NORTH AMERICAN MARKET, HOPING TO RE-TRACE JAPAN'S STEPS TO SUCCESS.

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8 ASUBTITLE: KOREAN AUTOMAKERS MOUNT AN ASSAULT ON THE NORTH AMERICAN MARKET, HOPING TO RE-TRACE JAPAN'S STEPS TO SUCCESS.

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Available abstract

8 ASUBTITLE: KOREAN AUTOMAKERS MOUNT AN ASSAULT ON THE NORTH AMERICAN MARKET, HOPING TO RE-TRACE JAPAN'S STEPS TO SUCCESS.

Key concepts: Business, Automotive industry, Subtitle, Aeronautics, Marketing, Advertising, Operations management, Engineering

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