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World business : globalization, analysis and strategy

John S. Hill

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Abstract

PART I. THE GLOBALIZATION PROCESS: BACKGROUND, CAUSES, AND EFFECTS 1. The World Business Challenge 2. Globalization and Worldwide Infrastructure Development 3. Globalization, Technology Transfers, Economic Development, and Cultural Change PART II. WORLD BUSINESS ANALYSIS 4. Geopolitical Analyses of Regional Markets 5. Analyses of National Markets 6. Analyzing Global Industries and Competitors 7. International Strategic Planning and Market Screening PART III. WORLD BUSINESS STRATEGY 8. Internationalization and Globalization Processes 9. Market Entry and Servicing Strategies 10. Global and Multi-Market Strategies 11. Global and Multi-Market Supply Chain Management 12. Managing Cultural Differences 13. Localization Strategies: Managing Stakeholders and Supply Chains

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PART I. THE GLOBALIZATION PROCESS: BACKGROUND, CAUSES, AND EFFECTS 1. The World Business Challenge 2. Globalization and Worldwide Infrastructure Development 3. Globalization, Technology Transfers, Economic Development, and Cultural Change PART II. WORLD BUSINESS ANALYSIS 4. Geopolitical Analyses of Regional Markets 5. Analyses of National Markets 6. Analyzing Global Industries and Competitors 7. International Strategic Planning and Market Screening PART III. WORLD BUSINESS STRATEGY 8. Internationalization and Globalization Processes 9. Market Entry and Servicing Strategies 10. Global and Multi-Market Strategies 11. Global and Multi-Market Supply Chain Management 12. Managing Cultural Differences 13. Localization Strategies: Managing Stakeholders and Supply Chains

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Available abstract

PART I. THE GLOBALIZATION PROCESS: BACKGROUND, CAUSES, AND EFFECTS 1. The World Business Challenge 2. Globalization and Worldwide Infrastructure Development 3. Globalization, Technology Transfers, Economic Development, and Cultural Change PART II. WORLD BUSINESS ANALYSIS 4. Geopolitical Analyses of Regional Markets 5. Analyses of National Markets 6. Analyzing Global Industries and Competitors 7. International Strategic Planning and Market Screening PART III. WORLD BUSINESS STRATEGY 8. Internationalization and Globalization Processes 9. Market Entry and Servicing Strategies 10. Global and Multi-Market Strategies 11. Global and Multi-Market Supply Chain Management 12. Managing Cultural Differences 13. Localization Strategies: Managing Stakeholders and Supply Chains

Key concepts: Globalization, Competitor analysis, Internationalization, Business, Geopolitics, Global strategy, Supply chain, World economy

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