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AIRLINE MARKETING : AGREEMENTS AND ALLIANCES

Peter S. Morrell

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Abstract

LONG-TERM PARTNERSHIPS WITH INTEGRATION OF SERVICES VS. SHORT-TERM MARKETING AGREEMENTS BETWEEN AIRLINES

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What this paper is about

LONG-TERM PARTNERSHIPS WITH INTEGRATION OF SERVICES VS. SHORT-TERM MARKETING AGREEMENTS BETWEEN AIRLINES

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Available abstract

LONG-TERM PARTNERSHIPS WITH INTEGRATION OF SERVICES VS. SHORT-TERM MARKETING AGREEMENTS BETWEEN AIRLINES

Key concepts: Business, Interlining, Air travel, Marketing, Aviation, Aeronautics, Industrial organization, Engineering

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