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SHIFTING THE SPOTLIGHT

Jeff Stagl

Open publisher page 1 citations

Abstract

Matthew Rose reflects on his first 100 days as President of BNSF, the second-largest railroad in North America. He cited cross-training, team-building, lean management, such as policies that reduced fuel consumption by nearly 2%, and customer outreach and retail innovations. One is CarsOnTrack, where individuals can book automobile rail shipments over the Internet. Future issues include how BNSF will fare under the new merger rules anticipated from the Surface Transportation Board.

About this research paper

What this paper is about

Matthew Rose reflects on his first 100 days as President of BNSF, the second-largest railroad in North America. He cited cross-training, team-building, lean management, such as policies that reduced fuel consumption by nearly 2%, and customer outreach and retail innovations. One is CarsOnTrack, where individuals can book automobile rail shipments over the Internet. Future issues include how BNSF will fare under the new merger rules anticipated from the Surface Transportation Board.

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OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Matthew Rose reflects on his first 100 days as President of BNSF, the second-largest railroad in North America. He cited cross-training, team-building, lean management, such as policies that reduced fuel consumption by nearly 2%, and customer outreach and retail innovations. One is CarsOnTrack, where individuals can book automobile rail shipments over the Internet. Future issues include how BNSF will fare under the new merger rules anticipated from the Surface Transportation Board.

Key concepts: Outreach, Business, Consumption (sociology), Marketing, The Internet, Advertising, Engineering, Economics

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