Inside Subculture : The Postmodern Meaning of Style

What motivates people to dress in a manner that marks them out as different to the conventional norm? Is it true that, with dress, ‘anything goes’ in our mix-and-match postmodern culture? Have easily recognizable, authentic subcultures imploded in a glut of ironic revivals and stylistic fragmentation? Does this supposed ‘post-subcultural’ generation actively celebrate ephemerality, transience and disposability, merely casting off and trying on one alternative identity after another in an ever-accelerating fashion frenzy? This exciting book is a considered sociological examination of such questions. By listening to the voices of the subcultural stylists themselves-their subjective perceptions of their style and the ideas that lie behind them-the author provides original insights into issues of subjectivity and identity. Situating an empirical case study within a wider consideration of postmodernism and cultural change, the author rejects cultural studies perspectives that attempt to ‘read’ subcultures as texts. Drawing on extensive interviews with people who