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Corporate identity : Unity in Diversity?A way to successful business.

Katrin Hanke Chomier

Abstract

We want to develop a deeper understanding about the role of corporate identity and corporate image and to show the difference between the two concepts. We want to show the importance of a complete identity programme by working out a step by step programme for performing and developing a corporate identity, internally and externally. The last of our aims is to show that corporate identity and corporate image are not just management trends but reliable, successful stategies.

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Available abstract

Key concepts: Identity (music), Corporate identity, Corporate communication, Diversity (politics), Stakeholder, Public relations, Corporate security, Business