Thomas W. Merrill
Abstract
In this viewpoint, a contractor offers his thoughts on how we advertise the school bus driving profession. The most important message to get out must be that our school bus drivers, as well as the others involved in student transportation, are a valuable asset to both the school districts they serve and the contractors that employ them.
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In this viewpoint, a contractor offers his thoughts on how we advertise the school bus driving profession. The most important message to get out must be that our school bus drivers, as well as the others involved in student transportation, are a valuable asset to both the school districts they serve and the contractors that employ them.
Key concepts: Business, Transportation industry, Transport engineering, Asset (computer security), Public relations, Marketing, Advertising, Engineering