Branding and Advertising

Branding and Communication Advertising and Brand Equity Brands are just like real people Behavioral Finance-based advertising research in the mutual fund industry An evaluation of corparate brand character Barriers to e-Commerce Advertising research: a case study of Lithuanian breweries Advertising and the Prominence of the Corporate Brand Advertising Effects Analyzing Effects of Advertising Using Conditional Logistic Regression Modelling Purchases as a Function of Advertising and Promotion What do Art Directors think the Effects of Advertising are? Program Context Effects on Commercial Processing Sports advertising: a review of perimeter advertising effectiveness Advertising and the Image of Politicians, Media and targets New Subtle Advertising Formats: Characteristics, Causes & Consequences Audience Reactions towards Non-Spot Advertising Conceptualising Television Advertising The Role of Lifestyle and Personality in Explaining the Attitude toward Ads and the Purchase Intentions Television advertising and children: A global perspective A Changed Picture of Children on Television Low Involvement and Emotional Responses Low Involvement Processing The Nature of Central and Peripheral Advertising Information Processing A Note on the Role af Advertising in Memory Creation and Memory Reconstruction of Experiences