The broadcast television industry

Conclusion appears at the end of most chapters. Preface. Acknowledgments. 1.Broadcast Television: Advantages, Technology, and an Overview. The Virtues of Plain Old Television. Broadcast Television Technology. Overview of the Book. 2.A History of Broadcast Television. The First Generation of Television: Fifty Years to Overnight Success. The Second Generation of Television: Competition for Three Blind Mice. A Third Generation of Television? 3.The Economics of Broadcast Television. Introduction. How Broadcasting Differs from Other Products. Economics of U. S. Broadcasting. Advertising Revenue. The Industry. 4.The Regulation of Broadcast Television. Approaches to Government Control of Television. Rationales for Regulation. The Communications Act of 1934. Key Provisions of the Communications Act of 1934. Model of Broadcast Television Control. Licensing and License Renewal. Personal Attacks and Political Editorials. Ownership Restrictions. Controlling the Networks. 5.The Local Television Station. Station Ownership and Affiliate Status. Network Affiliates. Independents. Sources of Programming. Syndicated Programming. Locally Produced Programming. The Local News. Other Local Productions. Advertising and the Local Station. Local Ratings. Station Organizations. 6.The National Broadcast Industry. The Big 4: ABC, CBS, NBC, and Fox. The New Networks. Network Program Development and Acquisition. Scheduling Practices and Strategies. Syndication. 7.Audience Measurement: Viewer as Commodity. Introduction. Viewing Levels. Attention Research. Target Audiences. The End of Mass Media? Broadcast Audience Measurement. Ratings Terminology. Program Testing. 8.Public Television: The Struggle for an Alternative. Introduction. Early Educational Broadcasting. Emergence of Educational Television. The Ford Foundation. Joint Committee on Educational Television. Post Freeze Growth and Development. Educational Television Facilities Act of 1962. Carnegie Commission on Educational Television. Corporation for Public Broadcasting. Public Broadcasting Service. Long-Range Financing for Public Television. Station Program Cooperative. Carnegie II. Corporate Underwriting. Political Funding Issues. Balance and Objectivity. Congressional Elections of 1994. Competing Plans to Fund Public Broadcasting. Nonprofit versus Noncommercial. PBS-2. Funding Issues, 1995-96. 9.The Impact of Television. A Brief History of Television Effects Research. The Effects of Television. Our Theoretical Approach. The Content of Television. Television and Socialization. The Impact of Televised Violence. Television and Academic Performance. The Impact of Television on Politics. Who Is Most Likely to be Affected? 10.The Future of Broadcast Television. Predictions. Internationalization. Consolidation of the Television Industry. The Information Superhighway: Will Broadcast Television Survive or Thrive? Demographic Trends. Television as a Cultural Force. Possible Scenarios. Glossary. Bibliography. Index.