Emotional-digital : a sourcebook of contemporary typographics
Alexander Branczyk
Abstract
Alexander Branczyk
Abstract
A collection of hundreds of contemporary typefaces, introduced by the designers themselves. While countless books showcase the latest in typographical design, this one presents the best printed media from the 50 most influential foundries, revealing a wide spectrum of work - from brochures, flyers and postcards to type-specimens and posters - that shows just how expressive and personal type can be. Foundries are organized alphabetically, and hundreds of fonts have been selected for their originality, impact and longevity. In many cases they have been created and applied by the same person, so the designer's original vision, from cutting the typeface to the final printed or digital result, is seen as a continuous process. Many of the fonts are already, or are destined to become, classics. A useful reference section lists typefaces and designers, making often obscure sources accessible in a single document.
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A collection of hundreds of contemporary typefaces, introduced by the designers themselves. While countless books showcase the latest in typographical design, this one presents the best printed media from the 50 most influential foundries, revealing a wide spectrum of work - from brochures, flyers and postcards to type-specimens and posters - that shows just how expressive and personal type can be. Foundries are organized alphabetically, and hundreds of fonts have been selected for their originality, impact and longevity. In many cases they have been created and applied by the same person, so the designer's original vision, from cutting the typeface to the final printed or digital result, is seen as a continuous process. Many of the fonts are already, or are destined to become, classics. A useful reference section lists typefaces and designers, making often obscure sources accessible in a single document.
Key concepts: Typeface, Originality, Section (typography), Typography, Engineering, Multimedia, Computer science, Visual arts