Strategic marketing for success in retailing

Preface Introduction: Retail Marketing Strategy--An Overview of Differential Congruence Multiple Layers of Retail Competition The Changing Retail Population and Managerial Implications Intermarket Shopping Behavior Downtowns, Shopping Centers, and Local Clusters: The Retail Evolution From Market Potentials to Capitalization Adjusting Retail Marketing Strategies to Consumer Behavior Heterogeneity of Retail Markets Retail Marketing Strategy Alternatives Developing and Measuring the Store Image Retail Image Perceived by Different Constituencies Human Resource Management in Retailing Developing a Retail Communication Mix Merchandise Mix Development Pricing Strategies for Retailers Retail Information Management Systems and the Emerging Information Technology Strategic Control for Retailers Index