Marketing Communications: Integrating Offline and Online with Social Media

Marketing Communications has been listed as a classic by the Marketing Society. Paul Smith's and Ze Zook's understanding of communications is widely acclaimed and has proved popular with students and practitioners alike.Marketing Communications explores:-social media and websites-advertising-PR-sponsorship-direct sellingThe fifth edition has been significantly updated to include the many new forms of communication now available for professionals. Heralding the emergence of social media as a marketing revolution, the book presents the many varied forms of communication this offers and the opportunities for that more effectively engages with its end-user.With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of communications.