The Why of the Buy: Consumer Behavior and Fashion Marketing

Preface Acknowledgments Introduction Part I: We Are All Consumers Chapter 1 Why Is Consumer Behavior Important to the Fields of Fashion and Design? Chapter 2 Consumer Behavior, Marketing, and Fashion: A Working Relationship Part II: Internal Factors Influence Fashion Consumers Chapter 3 How Fashion Consumers Perceive, Learn, and Remember Chapter 4 Motivation and the Fashion Consumer Chapter 5 Attitude and the Fashion Consumer Chapter 6 Personality and the Fashion Consumer Part III: External Factors Influence Fashion Consumers Chapter 7 Age, Family, and Life Cycle Influences Chapter 8 Social Influences on Fashion Consumers Chapter 9 Demographics, Psychographics, and the Fashion Consumer Part IV: How Fashion Marketers Communicate and Consumers Decide Chapter 10 How Marketers Obtain and Use Consumer Information Chapter 11 Social Media and the Fashion Consumer Chapter 12 Consumer Decision Making Chapter 13 How Fashion Consumers Buy Chapter 14 Global Consumers of Fashion and Design Part V: Fashion Consumers and Responsible Citizenship Chapter 15 How Ethics and Social Responsibility Impact Consumer Behavior Chapter 16 The Role of Government for Fashion Consumers Glossary Credits Index