Marketing Tourism in South Africa

PART 1: Understanding marketing in the tourism industry 1 Marketing principles 2 Characteristics of tourism marketing PART 2: Gathering information for decision-making 3 The tourism marketing environment 4 Tourism marketing planning 5 Tourism marketing research PART 3: Analysing the tourism market 6 Segmentation, targeting, and positioning 7 Consumer behaviour in tourism 8 Organisational behaviour in tourism PART 4: Implementing the marketing mix strategies 9 Product-offering strategies 10 Pricing strategies 11 Distribution strategies 12 Marketing communication and advertising strategies 13 Sales promotions and personal selling strategies 14 eMarketing and direct marketing strategies 15 Marketing collateral, public relations, and sponsorship strategies 16 Physical evidence, people, and process strategies PART 5: Understanding tourism marketing issues 17 Service quality through internal and relationship marketing 18 Destination marketing 19 Event marketing 20 Tourism trends and the future of tourism marketing