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EUROPEAN TRUCKING'S PUBLIC RELATIONS CHALLENGE

John G Parker

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Abstract

SUBTITLE: WANT TO REACH THE DECISION-MAKERS?: DUTCH TRUCKERS SPEND MONEY ON TARGETED ADVERTISING.

About this research paper

What this paper is about

SUBTITLE: WANT TO REACH THE DECISION-MAKERS?: DUTCH TRUCKERS SPEND MONEY ON TARGETED ADVERTISING.

Why it matters

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Key contribution

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Method / approach

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Available abstract

SUBTITLE: WANT TO REACH THE DECISION-MAKERS?: DUTCH TRUCKERS SPEND MONEY ON TARGETED ADVERTISING.

Key concepts: Transport engineering, Business, Trucking industry, Truck, Public transport, Engineering, Automotive engineering

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