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Consumer Behavior: A Decision-Making Approach

Cory Walters, Blaise J. Bergiel

Open publisher page 41 citations

Abstract

Overview of consumer decision-making. Consumer problem recognition. Consumer problems and results. Business response to consumer problems. Consumer search for information. Patterns of consumer search. Business policy affecting search. Consumer evaluation and decision. Elements of the consumer decision. Business policy influences consumer choices. Consumer assessment of purchase. Consumer's check on purchase results. Business adjusts to consumer change. Index.

About this research paper

What this paper is about

Overview of consumer decision-making. Consumer problem recognition. Consumer problems and results. Business response to consumer problems. Consumer search for information. Patterns of consumer search. Business policy affecting search. Consumer evaluation and decision. Elements of the consumer decision. Business policy influences consumer choices. Consumer assessment of purchase. Consumer's check on purchase results. Business adjusts to consumer change. Index.

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OpenAlex reports 41 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Overview of consumer decision-making. Consumer problem recognition. Consumer problems and results. Business response to consumer problems. Consumer search for information. Patterns of consumer search. Business policy affecting search. Consumer evaluation and decision. Elements of the consumer decision. Business policy influences consumer choices. Consumer assessment of purchase. Consumer's check on purchase results. Business adjusts to consumer change. Index.

Key concepts: Consumer-to-business, Consumer behaviour, Marketing, Business, Consumer choice, Consumer demand, Consumer information, Consumer confidence index

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