ScholarLens Back to search
2006•Medical Entomology and ZoologyRequires access

The White Paper Marketing Handbook: How to Generate More Leads and Sales with White Papers, Special Reports, Booklets, and CDs

Robert Bly

Open publisher page 2 citations

Abstract

Introduction. Chapter. 1. The Revolution. 2. What is White Paper marketing? 3. Why White Papers Work. 4. How You Can Profit from White-Paper-Based Marketing Campaigns. 5. The Edu-Marketing Mindset. 6. Your White Paper Marketing Plan. 7. Creating White Paper Content. 8. White Papers as Buyer Education. 9. White Papers as a Lead Generation Tool. 10. Measuring Your Results. Appendix of Resources, Vendors, Associations publications, and Web sites.

About this research paper

What this paper is about

Introduction. Chapter. 1. The Revolution. 2. What is White Paper marketing? 3. Why White Papers Work. 4. How You Can Profit from White-Paper-Based Marketing Campaigns. 5. The Edu-Marketing Mindset. 6. Your White Paper Marketing Plan. 7. Creating White Paper Content. 8. White Papers as Buyer Education. 9. White Papers as a Lead Generation Tool. 10. Measuring Your Results. Appendix of Resources, Vendors, Associations publications, and Web sites.

Why it matters

OpenAlex reports 2 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Introduction. Chapter. 1. The Revolution. 2. What is White Paper marketing? 3. Why White Papers Work. 4. How You Can Profit from White-Paper-Based Marketing Campaigns. 5. The Edu-Marketing Mindset. 6. Your White Paper Marketing Plan. 7. Creating White Paper Content. 8. White Papers as Buyer Education. 9. White Papers as a Lead Generation Tool. 10. Measuring Your Results. Appendix of Resources, Vendors, Associations publications, and Web sites.

Key concepts: White (mutation), White paper, Mindset, Profit (economics), Marketing plan, Marketing, Marketing research, Work (physics)

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
The White Paper Marketing Handbook: How to Generate More Leads and Sales with White Papers, Special Reports, Booklets, and CDs — Research Paper | ScholarLens