Jonathan Charteris‐Black
Abstract
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional res
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In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional res
Key concepts: Metaphor, Ideology, Cognitive science, Psychology, Linguistics, Cognitive psychology, Epistemology, Computer science