Gianna Moscardo, Bruce Prideaux, E. Laws
Abstract
Aims to enhance theoretical and practical understanding of quality management in tourism and hospitality. This book contains 28 chapters by international experts, highlighting the tensions and challenges in tourism and hospitality services management.
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Aims to enhance theoretical and practical understanding of quality management in tourism and hospitality. This book contains 28 chapters by international experts, highlighting the tensions and challenges in tourism and hospitality services management.
Key concepts: Hospitality, Tourism, Service (business), Hospitality management studies, Descriptive research, Marketing, Public relations, Sociology