1992•Medical Entomology and ZoologyRequires access

Product development : success through product and cycle-time excellence

Michael E. McGrath, Michael T. Anthony, Amram R. Shapiro

Abstract

Part 1 Product development - the next battleground: competitive advantage through product development cutting time-to-market in half achieving product excellence. Part 2 The product development process: the overall product development process new product planning technology strategy in product planning the core team approach to project organization project team leadership the phase review process and effective management decision making structured product development cross project management design techniques. Part 3 Implementation: changing the culture getting started.

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Available abstract

Key concepts: New product development, Product management, Process management, Product lifecycle, Excellence, Service product management, Product (mathematics), Scrum