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Aspirations, Acculturation and Buyer Behavior: An Exploratory Study of the Black Consumer, Proceedings

Joe F. Hair, F. Ratchford

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Key concepts: Acculturation, Consumer behaviour, Exploratory research, Social psychology, Psychology, Ethnic group, Sociology, Advertising

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Aspirations, Acculturation and Buyer Behavior: An Exploratory Study of the Black Consumer, Proceedings — Research Paper | ScholarLens