What Chinese Want: Culture, Communism, and China's Modern Consumer

PART I: PROLOGUE The Objectives of What Chinese Want Modern Middle Kingdom: Old Pipes, New Palace PART II: CHINESE SOCIETY Family and Country and Me: Chinese Society China's Middle Class and Communist Party The Long, Long March: Civil Society in China Life in the Shanghai's Lanes: A Community Affair A Day at the Shanghai Zoo: Families in Action Christmas in China Ritualistic Observation Tycoon Tang Jun's Lost 'face': A Chinese Business Tragedy Sex in China: Prudence and Prurience PART III: DOING BUSINESS IN CHINA Always and Anta: Chinese Business The Rise of Chinese Brands: Not Anytime Soon Brand Management in China: Three Golden Rules Chinese 'Recession' Tactics: How Marketers can Win During a Downturn The Chinese Boardroom: Face and Fear Managing China: Stimulating Creativity in a Sea of Convention Winning Designs: Standing out to fit in Digital China: Liberated Consumers, Constricted Corporations E-Commerce in China: Patriarchic Benevolence Illegal DVDs: Why Piracy is here to Stay The Business of Advertising in China: Incremental Progress, No Breakthrough PART IV: THE NEW, OLD CHINESE CONSUMER Never the Twain Shall Meet: Chinese Consumers The New Middle Class: Constants and Variables China's Lower-tier Cities: Brighter Eyes, Bigger Markets China's Booming Luxury Market: Goldmine or Landmine? Car Crazy China: Where Anxiety and Egos Collide The Senior Market: Gray Today, Golden Tomorrow Ambivalent Tiger Moms: When in Rome ... Young Digital Lives The Chinese and Food: Survival and Success PART V: CHINA AND THE WORLD Icons and Identity: Chinese Global Engagement The China Worldview: Don't Rock Our Boat How China Sees America: Dangerous Love The Obama Brand in China: Beware of Cool Cat Human Rights and Consumer Behaviour Dealing with Dissenters and the Western Response The 2008 Beijing Olympics Shanghai's World Expo: A Domestic Affair China and India: A Match Made in Heaven? China and Japan, Venus and Mars PART VI: EPILOGUE The Myths of Modern China