Kathleen A Bergeron
Abstract
This article offers insight into a different management approach known as relationship marketing. Focusing on the benefit of developing long term relationships with customers, relationship marketing involves an establishment of trust and mutual understanding between customer and client.
OpenAlex reports 2 citations for this work. Citation counts describe recorded attention and do not establish research quality.
A contribution statement is not available in the OpenAlex record.
Method details are not available in the OpenAlex metadata.
Findings are not separately available in the OpenAlex metadata.
Limitations are not available in the OpenAlex metadata.
Application details are not available in the OpenAlex metadata.
This article offers insight into a different management approach known as relationship marketing. Focusing on the benefit of developing long term relationships with customers, relationship marketing involves an establishment of trust and mutual understanding between customer and client.
Key concepts: Marketing, Relationship marketing, Business, Key (lock), Customer relationship management, Marketing management, Process management, Computer science